If your business is in the Internet economy to optimize your site for better visibility in search engines is important. In this book, four leading experts present in the field of search engine optimization (SEO) to established guidelines and modern techniques for planning and implementing a comprehensive SEO strategy. The authors clearly explain basic concepts of SEO, while correcting many misconceptions.
A well designed, easy to navigate is useless if nobody can find it. If your business is in the Internet economy to optimize your site for better visibility in search engines is important. In this book, four leading experts present in the field of search engine optimization (SEO) to established guidelines and modern techniques for planning and implementing a comprehensive SEO strategy.
The authors clearly explain basic concepts of SEO, while correcting many misconceptions. If you are new to SEO, you will receive comprehensive training and extensive SEO and a series of effective tactics, from basic research to advanced. Experienced professionals in this book useful as a complete reference of the best SEO practices.
* To explore the theory underlying the work of the search engines and how SEO
* Learn the steps needed for preparation, implementation and evaluation of initiatives SEO
* A review of a number of advanced strategies and tactics
* Get to know the complexities involved in complex projects SEO
* Learn what it takes to build a competent team defined roles SEO
* As for the future of research and what the future of the SEO industry
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